LEARN MORE ABOUT MY CAREER ON EPISODE 04 OF “IN THE TRENCHES WITH SPIDEY SMITH”
Chase Lauer (aka NOTbyChase): Visionary Entrepreneur | Creative Director | Director | Photographer
Chase Lauer is a multifaceted creative leader, entrepreneur, and brand strategist, serving as the Founder and CEO of The Lookout Collective, LLC, a premier creative agency based in Nashville, TN. With a proven track record in brand development, visual storytelling, and content creation, Lauer has shaped the identities of some of the biggest names in music, entertainment, and consumer products.
A serial entrepreneur, Lauer co-founded Selfie.Live, a blockchain-powered fan engagement platform, and played a pivotal role in the fashion industry by co-creating Caliville, an apparel brand in collaboration with country artist Brett Young, which became exclusively available at Kohl’s in 2019.
Beyond his work in branding and technology, Lauer is a renowned director and published photographer, with his visuals featured in Rolling Stone, People, Billboard, USA Today, Cosmopolitan, Elle, Entertainment Weekly, and more. His directorial work has amassed over 300 million views across digital platforms and has been showcased on NBC, FOX, CMT, and MTV.
In addition to his creative ventures, Lauer is expanding his impact in the publishing world with the launch of Rational Publishing, a Christian book publishing company. The imprint’s first release, Rational Ruminations, is a faith-based devotional series designed to inspire deep reflection and spiritual growth written by Dr. Michael Detweiler
Lauer also lends his expertise to artist management, guiding the careers of country artists John Gurney and Dusty Black.
Industry Collaborations
Lauer has worked with a diverse roster of award-winning artists, global brands, and major media networks, including:
Artists & Talent:
Sam Hunt, Lee Brice, Brett Young, Tyler Farr, Trace Adkins, Breaking Benjamin, Brantley Gilbert, Jerrod Niemann, Billy Ray Cyrus, Matt Stell, Jake Owen, Yelawolf, Kip Moore, Lewis Brice, Savannah Chrisley, Walker McGuire, Shannon Ford
Brands & Companies:
Big Machine Label Group, Warner Music, UMG, CURB Records, BMG, Vevo, Combustion Music, Broken Bow Records, Jaegermeister, RAM, NRA, Window World, Loud Lemon, Yuengling, Dulce Vida Tequila
Driven by Purpose & Innovation
With a passion for faith, creativity, and entrepreneurship, Lauer continues to push the boundaries of storytelling—whether through film, photography, branding, or publishing—while integrating his Christian faith into every facet of his work.